"Nothing is ever reborn, but it never completely disappears either, everything that has ever been emerges in a new form."

"Nulla di Vecchio è mai rinato, ma neppure scompare mai completamente. E tutto ciò che è sempre stato emerge in una forma nuova!"


-Alvar Aalto-

Altrosguardo is a design studio in which young designers pay attention on reuse, since 2008. They give other funcions and new life to used object, that marked an age in lifestyle history.

Michelle Brand is a designer who thought an aesthetic and decorative fabric from which most people in the western world would perceive to be waste/rubbish. The fabric is composed of plastic drinks bottle bases, which have been cut, sanded and then tagged together, to create for example lampshade, curtains and booths.
She said: "I love seeing design opportunities where most people only see problems".

Pistoletto is an Italian artist that uses used object or material to create original artwork.

Hilde Kentane is a Swiss artist that uses billboards to create artwork, for example different animals.

Representations of objects in Van Gogh paintings evidence that they have being used before; thanks to their features and their appearance, we can discover their history.

Degrowth is a political, economic, and social movement based on environmentalist, anti-consumerist and anti-capitalist ideas. Degrowth thinkers and activists advocate for the downscaling of production and consumption—the contraction of economies—as overconsumption lies at the root of long term environmental issues and social inequalities. Key to the concept of degrowth is that reducing consumption does not require individual martyring and a decrease in well-being. Rather, 'degrowthists' aim to maximize happiness and well-being through non-consumptive means—sharing work, consuming less, while devoting more time to art, music, family, culture and community.

Serge Latouche, expert of economy and social connection between North and South of the World, is one of the main exponent of the Degrowth teory. In his book Petit traité de la décroissance sereine, (Mille et Une Nuits, 2007) he developed a theorical approach to the Degrowth, the so called 8 :

1. Re-evaluate
2. Re-conceptualize
3. Re-structure
4. Re-localize
5. Re - distribute
6. Reduce
7. Re - use
8. Recycle